About Me

I grew up in Venezuela, between Caracas and the Amazon.

I’m a bilingual creative writer, strategist and creative leader, with a global perspective and an insatiable curiosity. I have worked and led creative teams for global and local brands.

I love to immerse and learn as much as I can about different cultures and brands, to develop human-centric ideas with a purpose. I am fluent in all aspects of advertising creative and branding, from strategy to concept and ideation to production. 

I'm fortunate to have worked at some of the best shops under great mentors and even greater people. My work has earned recognition at FIAP, Cannes, London Festival, San Sebastian and Effie, among others.

Currently I’m freelancing/working directly with brands, start-ups, and advertising agencies, to deliver hands-on creative and strategic brand leadership.

I'm passionate about great creativity, good music, my bicycles, food, travel, snowboarding, and trying to define the English word "dating" for ESL speakers.

Some fun facts about me: I played competitive tennis during my teenage years, I’ve worked in the kitchen of a Chinese restaurant, and I have moved to more cities than I can remember.

Here's the 411

Education

BS. Mass Communication (Advertising & PR Mention) Universidad Católica Andrés Bello. Caracas, Venezuela.

Exploring the world, one zip code at the time

Fred & Farid NYC (freelance) / Deutsch LA (freelance) / 72andSunny LA/NYC/Global / Y&R/Bravo LATAM Y&R/Bravo SF / Y&R/Bravo CHI / DDB LA / Grupo Gallegos LA / DDB LATAM / Leo Burnett LATAM / Leo Burnett CCS.

Some brands I've played with

NFL / Uber / Tillamook / Coors Light / Coors Banquet / Google / Activision / Carl's Jr. & Hardee's / Tequila 1800 Coca-Cola / Got Milk? (CMPB) / McDonald’s / Jack in the Box / VW / Hyundai / Chevron / P&G / Colgate / SC Johnson / General Mills / Heinz Food / Kraft / Wrigley Gum / Budweiser / Cerveza Presidente / Tecate Beer / Miller Genuine Draft / AT&T / Sony Ericsson / Nokia / Comcast / Fruit of the Loom / Energizer / Sears / Taco Bell / Rémy Martin.

Boy Scouts merit badges, shiny things, and recognitions

My mom will tell you about them if you ask her.

In case I need bail, please call

  • John Boiler – Co-Founder and Creative Co-Chair, 72andSunny, Los Angeles

  • Jenny Campbell - Chief Marketing Officer, Kate Spade New York

  • Bob Winter – Chief Creative Beast, Majestic Beast, Chicago

  • Chris Cancilla - Obama Foundation, Chicago

  • Guillermo Vega - Global Creative Network Lead at Ogilvy New York

  • Teri Miller - President + Partner, Mother Industries Los Angeles

  • Alberto Ponte - Global Creative Director Nike at Wieden + Kennedy