Carl's Jr. & Hardee's Cluckbait
This platform used over the top, clickbait style statements to grab people’s attention and generate intrigue about what’s to come. While clickbait lies, cluckbait satisfies
To further amplify our Cluckbait platform, we partnered with Richard Petty, who loves America, Nascar, and CKE, and used him to promote our shockingly delicious hand-breaded chicken.
