Coors Light Sustainability

One Cap. One Pixel. When it comes to recycling, Coors Light believes #EveryOneCan. So we took some notoriously difficult-to-recycle bottle caps and used them as pixels in a stop motion film that shows how Coors Light repurposes billboards into coolers, kegs into grills, and bottle caps into art.

[TV/Digital/Social}

US & Global

We also repurposed some snippets of the film and turned them into 6-second bumpers and GIFS for Coors Light’s social media feeds.

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