Coors Light. Climb On.

Whatever Your Mountain. Climb On. After many years of dubious marketing, frat party humor, and steep sales decline, this campaign, which ran for 2 years, brought much needed boldness, confidence, and maturity to the brand, in service of a new purpose: Celebrate the Climb. "We all have mountains—the things that push us and make us better. For Coors Light, the mountain is making The World's Most Refreshing Beer. What's your Mountain?"

[TV/Print/OOH/Social}